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Mobile Targeting Using Customer Trajectory Patterns · Study

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ArticleMobile Targeting Using Customer Trajectory Patterns

Anindya Ghose2016

OA

Articlegreen2016

Mobile Targeting Using Customer Trajectory Patterns

Anindya Ghose · Beibei Li · Siyuan Liu

157 citations·0/0 files stored·Management Science

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Human Mobility and Location-Based Analysis

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References

1998Constructive Consumer Choice Processes 1980Stock returns and the weekend effect 2001The automated will: Nonconscious activation and pursuit of behavioral goals.2001Economic Choices 1962The Significance of Impulse Buying Today 2011Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales 2001Why we buy: the science of shopping 2010Inferring social ties from geographic coincidences

Cited by

2019Personalized mobile marketing strategies 2020Online Display Advertising Markets: A Literature Review and Future Directions 2022How consumer digital signals are reshaping the customer journey 2021Behaviorally targeted location-based mobile marketing 2021Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model 2020Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce

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Details

Year2016

Typearticle

Published2016-01-01

VenueManagement Science

ISSN-L0025-1909

Languageen

Citations157

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1287/mnsc.2018.3188

openalex_workW3121397352

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2017Matching Mobile Applications for Cross Promotion