SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Mobile Targeting Using Customer Trajectory Patterns
16 references·16 citing·51 second hopsampled
Mobile Targeting Using Customer Trajectory Patterns (2016)Mobile Targeting Using Customer Trajector…Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2015)Mobile Ad Effectiveness: Hype…Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions (2015)Geo-Conquesting: Competitive …The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies (2013)The Effect of In-Store Travel…Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales (2011)Goodbye Pareto Principle, Hel…Inferring social ties from geographic coincidences (2010)Inferring social ties from ge…Seeking Freedom through Variety (2009)Seeking Freedom through Varie…An exploratory look at supermarket shopping paths (2005)An exploratory look at superm…Virtual store layout: an experimental comparison in the context of grocery retail (2004)Virtual store layout: an expe…Why we buy: the science of shopping (2001)Why we buy: the science of sh…The automated will: Nonconscious activation and pursuit of behavioral goals. (2001)The automated will: Nonconsci…Perceptions and realities of male shopping behavior (2001)Perceptions and realities of …Economic Choices (2001)Economic ChoicesConstructive Consumer Choice Processes (1998)Constructive Consumer Choice …The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays (1995)The Timing and Magnitude of R…Stock returns and the weekend effect (1980)Stock returns and the weekend…The Significance of Impulse Buying Today (1962)The Significance of Impulse B…Smart and Sentient Retail High Streets (2022)Smart and Sentient Retail Hig…How consumer digital signals are reshaping the customer journey (2022)How consumer digital signals …Futurizing luxury: an activity-centric model of phygital luxury experiences (2022)Futurizing luxury: an activit…The Societal Impact of Sharing Economy Platform Self-Regulations—An Empirical Investigation (2021)The Societal Impact of Sharin…Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model (2021)Predicting Stages in Omnichan…How push messaging impacts consumer spending and reward redemption in store-loyalty programs (2021)How push messaging impacts co…Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model (2021)Evaluating the Effectiveness …Behaviorally targeted location-based mobile marketing (2021)Behaviorally targeted locatio…The personalization–privacy paradox in the attention economy (2020)The personalization–privacy p…Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not (2020)Predicting consumers’ choices…Online Display Advertising Markets: A Literature Review and Future Directions (2020)Online Display Advertising Ma…Learning Individual Behavior Using Sensor Data: The Case of Global Positioning System Traces and Taxi Drivers (2020)Learning Individual Behavior …Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce (2020)Complementarity and Cannibali…Personalized mobile marketing strategies (2019)Personalized mobile marketing…Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment (2019)Mobile Messaging for Offline …Matching Mobile Applications for Cross Promotion (2017)Matching Mobile Applications …The scaling laws of human travel (2006)Understanding individual human mobility patterns (2008)Inferring friendship network structure by using mobile phone data (2009)Our Twitter Profiles, Our Selves: Predicting Personality with Twitter (2011)Finding your friends and following them to where you are (2012)Uncovering Patterns of Inter-Urban Trip and Spatial Interaction from Social Media Check-In Data (2014)Possessions and the Extended Self (1988)The case for motivated reasoning. (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)On Making the Right Choice: The Deliberation-Without-Attention Effect (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)A Framework for Conceptual Contributions in Marketing (2011)The Behavior of Stock-Market Prices (1965)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Stock return variances (1986)Correlations in Price Changes and Volatility across International Stock Markets (1990)The Efficient Market Hypothesis and Its Critics (2003)The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping (1989)Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior (2009)Measuring the Effect of Queues on Customer Purchases (2013)A model of price adjustment (1971)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Consumer Power: Evolution in the Digital Age (2013)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Digital Economics (2019)The Principles of Psychology (1891)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)On seeing human: A three-factor theory of anthropomorphism. (2007)The Power of Feedback (2007)A Theory of Psychological Reactance (1968)Public and private self-consciousness: Assessment and theory. (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Estimating Demand for Mobile Applications in the New Economy (2014)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Online relationship marketing (2018)A New Approach to Consumer Theory (1966)Judgment under Uncertainty: Heuristics and Biases (1974)Choices, values, and frames. (1984)Hybrid Choice Models: Progress and Challenges (2002)Food Values (2008)The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online (2010)To have and to Hold: The Influence of Haptic Information on Product Judgments (2003)Seeing things: consumer response to the visual domain in product design (2004)Store Atmospherics: A Multisensory Perspective (2014)Time-inconsistent Preferences and Consumer Self-Control (1991)Impulse buying: Modeling its precursors (1998)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1980Stock returns and the weekend effect1,997 cited
  • 2001The automated will: Nonconscious activation and pursuit of behavioral goals.1,861 cited
  • 2001Economic Choices1,052 cited
  • 1962The Significance of Impulse Buying Today1,049 cited
  • 2011Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales845 cited
  • 2001Why we buy: the science of shopping666 cited
  • 2010Inferring social ties from geographic coincidences473 cited
  • 2005An exploratory look at supermarket shopping paths387 cited
  • 2015Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness361 cited
  • 2013The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies351 cited
  • 2001Perceptions and realities of male shopping behavior327 cited
  • 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions324 cited
  • 2009Seeking Freedom through Variety315 cited
  • 2004Virtual store layout: an experimental comparison in the context of grocery retail305 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1995
The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays
282 cited

Cited by

  • 2019Personalized mobile marketing strategies326 cited
  • 2020Online Display Advertising Markets: A Literature Review and Future Directions178 cited
  • 2022How consumer digital signals are reshaping the customer journey135 cited
  • 2020The personalization–privacy paradox in the attention economy112 cited
  • 2021Behaviorally targeted location-based mobile marketing89 cited
  • 2021Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model57 cited
  • 2020Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce52 cited
  • 2021The Societal Impact of Sharing Economy Platform Self-Regulations—An Empirical Investigation45 cited
  • 2017Matching Mobile Applications for Cross Promotion43 cited
  • 2019Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment36 cited
  • 2020Learning Individual Behavior Using Sensor Data: The Case of Global Positioning System Traces and Taxi Drivers36 cited
  • 2022Futurizing luxury: an activity-centric model of phygital luxury experiences34 cited
  • 2021Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model26 cited
  • 2020Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not24 cited
  • 2022Smart and Sentient Retail High Streets24 cited
  • 2021How push messaging impacts consumer spending and reward redemption in store-loyalty programs23 cited