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Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through

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References

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1991Pricing and Promotions in Asymmetric Duopolies

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172 cited

Cited by

2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building71 cited
2009Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants66 cited
2005Retailer's Response to Alternate Manufacturer's Incentives Under a Single‐Period, Price‐Dependent, Stochastic‐Demand Framework*63 cited
2014Strategic Role of Retailer Bundling in a Distribution Channel61 cited
2007Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry61 cited
2013When do incentives work in channels of distribution?60 cited
2010Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches54 cited
2018Sustainable trade promotion decisions under demand disruption in manufacturer-retailer supply chains52 cited
2003Editorial: Defining Interesting Research Problems48 cited
2008Pricing and rebate policies in the two-echelon supply chain with asymmetric information under price-dependent, stochastic demand45 cited
2014Pass‐Through and Consumer Search: An Empirical Analysis44 cited
2006Pricing and rebate policies for the newsvendor problem in the presence of a stochastic redemption rate42 cited
2013Retailer shelf-space management with trade allowance: A Stackelberg game between retailer and manufacturers40 cited
2006Pass-through timing39 cited
2017Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts38 cited
2014Inventory Sharing with Transshipment: Impacts of Demand Distribution Shapes and Setup Costs30 cited