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The Relationship between Household Lifecycle and Brand Loyalty · Study

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PreprintThe Relationship between Household Lifecycle and Brand Loyalty

Giang Tue Trinh2011

OA

Preprintgreen2011

The Relationship between Household Lifecycle and Brand Loyalty

Giang Tue Trinh · Malcolm Wright

6 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1984Strategic Market Management 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice 2002What Attracts Customers to Online Stores, and What Keeps Them Coming Back?1966Life Cycle Concept in Marketing Research 2003Understanding brand performance measures: using Dirichlet benchmarks 1984The Dirichlet: A Comprehensive Model of Buying Behaviour 2003A Comparison of Online and Offline Consumer Brand Loyalty

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Details

Year2011

Typepreprint

Published2011-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations6

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2139/ssrn.1842083

openalex_workW3122828250

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