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The Relationship between Household Lifecycle and Brand Loyalty
16 references·0 citing·54 second hop
The Relationship between Household Lifecycle and Brand Loyalty (2011)The Relationship between Household Lifecy…Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness (2010)Why do Older Consumers Buy Ol…Marketing Metrics: 50+ Metrics Every Executive Should Master (2006)Marketing Metrics: 50+ Metric…Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations (2005)Repeat Purchasing of New Auto…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…A Comparison of Online and Offline Consumer Brand Loyalty (2003)A Comparison of Online and Of…What Attracts Customers to Online Stores, and What Keeps Them Coming Back? (2002)What Attracts Customers to On…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)Patterns of Buyer Behavior: R…A review of brand loyalty measures in marketing. 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(1999)Advances in Consumer Research (2025)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Taking time seriously: A theory of socioemotional selectivity. (1999)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2006)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)Building, measuring, and profiting from customer loyalty (2015)A Systematic Source Book in Rural Sociology. (1936)Family Life Cycle as an Independent Variable (1957)The powerful consumer (1960)Consumer Behaviour in Tourism (1987)Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle1 (2005)Exploring consumer adoption of mobile payments – A qualitative study (2007)Formal Theories of Mass Behavior. (1964)Marketing Decision Making: A Model Building Approach (1984)Patterns of Store Choice (1984)Double Jeopardy Revisited (1990)Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orientation on Business Profitability (1990)The Comparative Advantage Theory of Competition (1995)
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References

  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1984Strategic Market Management1,275 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice589 cited
  • 2002What Attracts Customers to Online Stores, and What Keeps Them Coming Back?471 cited
  • 1966Life Cycle Concept in Marketing Research466 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks448 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour444 cited
  • 2003A Comparison of Online and Offline Consumer Brand Loyalty342 cited
  • 2010Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness341 cited
  • 2005Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations332 cited
  • 1991Quality Perceptions and Asymmetric Switching Between Brands311 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1995Patterns of Buyer Behavior: Regularities, Models, and Extensions271 cited
  • 1995A review of brand loyalty measures in marketing.263 cited
  • 1979

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A Modernized Family Life Cycle
209 cited
  • 2006Marketing Metrics: 50+ Metrics Every Executive Should Master206 cited
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