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With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality
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With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality (2009)With a Little Help from My Enemy: Compara…Advertising Content (2006)Advertising ContentThe economic analysis of advertising (2005)The economic analysis of adve…How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements (1999)How and When Factual Ad Claim…P rice and M oney ‐B ack G uarantees as S ignals of P roduct Q uality (1996)P rice and M oney ‐B ack G ua…Industrial Organization: Theory and Applications (1996)Industrial Organization: Theo…Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs (1995)Signaling Quality with a Mone…The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation (1991)The Use of Comparative Advert…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…Promotion management and marketing communications (1990)Promotion management and mark…Signaling Games and Stable Equilibria (1987)Signaling Games and Stable Eq…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…On the Strategic Stability of Equilibria (1986)On the Strategic Stability of…Advertising as a Signal (1984)Advertising as a SignalThe Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand (1978)The Effects of Comparative Ad…Advertising as Information (1974)Advertising as InformationRegulating Native Advertising (2022)Regulating Native AdvertisingManagerial strategies for process innovation through the perspective of competition among supply chain members (2021)Managerial strategies for pro…False advertising (2018)False advertisingPush‐me pull‐you: comparative advertising in the OTC analgesics industry (2016)Push‐me pull‐you: comparative…How limiting deceptive practices harms consumers (2015)How limiting deceptive practi…Advertising in Markets (2015)Advertising in MarketsConsumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage (2013)Consumers' Responses to Posit…Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry (2012)Push-Me Pull-You: Comparative…The Voice of the Customer (1993)Marketing Models of Service and Relationships (2006)Promotional Chat on the Internet (2006)Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Information and Consumer Behavior (1970)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Strategic Information Transmission (1982)Biological signals as handicaps (1990)Intrinsic and Extrinsic Motivation (2003)Incentives and Prosocial Behavior (2006)Communication and Persuasion (1986)The Role of Involvement in Attention and Comprehension Processes (1988)Attitudes and Attitude Change (2010)Attitudes and Attitude Change (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Investigating the impact of social media advertising features on customer purchase intention (2018)Sequential Equilibria (1982)Non-cooperative games (1989)Monitoring and Reputation: The Choice between Bank Loans and Directly Placed Debt (1991)A Theory of Conformity (1994)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Games and Decisions (2015)Conditional logit analysis of qualitative choice behavior (1972)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)A New Approach to Consumer Theory (1966)A search cost model of obfuscation (2012)Exploration for the relationship between innovation, IT and performance (2005)Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content (2011)Sustainable fashion supply chain management under oligopolistic competition and brand differentiation (2011)Social Networks, Personalized Advertising, and Privacy Controls (2013)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)
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References

  • 1974Advertising as Information3,430 cited
  • 1987Signaling Games and Stable Equilibria3,227 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1986On the Strategic Stability of Equilibria1,402 cited
  • 2005The economic analysis of advertising677 cited
  • 1984Advertising as a Signal614 cited
  • 1996Industrial Organization: Theory and Applications524 cited
  • 1995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs442 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 2006Advertising Content247 cited
  • 1991The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation222 cited
  • 1990Promotion management and marketing communications170 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 1978The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand92 cited
  • 1996P rice and M oney ‐B ack G uarantees as S ignals of P roduct Q uality61 cited
  • 1999How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements

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55 cited

Cited by

  • 2018False advertising90 cited
  • 2015How limiting deceptive practices harms consumers69 cited
  • 2016Push‐me pull‐you: comparative advertising in the OTC analgesics industry37 cited
  • 2015Advertising in Markets36 cited
  • 2012Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry26 cited
  • 2022Regulating Native Advertising25 cited
  • 2021Managerial strategies for process innovation through the perspective of competition among supply chain members17 cited
  • 2013Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage10 cited