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Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction

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2004

Play, Flow, and the Online Search Experience

617 cited

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2016Psychographics of comparison shoppers20 cited
2017Arranging the assortment to arouse choice: Effects of goal-relevant assortment organization on food choice and variety perceptions17 cited
2024The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior15 cited
2015The effects of special displays on shopping behavior14 cited
2011Increasing choice satisfaction through goal-based labeling13 cited
2018In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions12 cited
2020Extending variety seeking to multi-sided platforms: Impact of new retailer listing12 cited
2019Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation12 cited