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The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba
16 references·16 citing·42 second hopsampled
The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba (2019)The Value of Pop-Up Stores on Retailing P…The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment (2018)The Value of Fit Information …Omnichannel Service Operations with Online and Offline Self-Order Technologies (2017)Omnichannel Service Operation…Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits (2017)Offline Showrooms in Omnichan…Competitive Price Targeting with Smartphone Coupons (2017)Competitive Price Targeting w…Online and Offline Information for Omnichannel Retailing (2016)Online and Offline Informatio…Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2016)Omnichannel Retail Operations…Channel Integration, Sales Dispersion, and Inventory Management (2016)Channel Integration, Sales Di…Can Offline Stores Drive Online Sales? (2016)Can Offline Stores Drive Onli…Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment (2015)Building With Bricks and Mort…Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information (2012)Integration of Online and Off…Clearance Pricing Optimization for a Fast-Fashion Retailer (2012)Clearance Pricing Optimizatio…Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time (2012)Adding Bricks to Clicks: Pred…The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)The Effects of Shopping Orien…How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet (2010)How Sales Taxes Affect Custom…The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi‐channel context (2009)The effect of offline brand t…Inventory Management of a Fast-Fashion Retail Network (2009)Inventory Management of a Fas…Retail Platform Analytics: Practice, Literature, and Future Research (2024)Retail Platform Analytics: Pr…Retailer service strategy on livestreaming platforms considering free riding behavior (2023)Retailer service strategy on …Identifying and examining the role of pop-up store design: A mixed-methods study (2023)Identifying and examining the…Field experiments in operations management (2023)Field experiments in operatio…The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions (2022)The Different Phases of the O…Platform vs. Manufacturer: Who should implement innovation in e-commerce supply chains? (2022)Platform vs. Manufacturer: Wh…Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference (2022)Omni‐channel retailing on pla…Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis (2022)Influence of pull marketing a…Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing (2022)Does Customer Email Engagemen…Demand Expansion and Cannibalization Effects from Retail Store Entry: A Structural Analysis of Multichannel Demand (2022)Demand Expansion and Cannibal…Channel transparency and omnichannel retailing: The impact of sharing retail store product availability information (2022)Channel transparency and omni…Better or Worse? Effects of online promotion habits on customer value: An empirical study (2022)Better or Worse? 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References

  • 2012Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information713 cited
  • 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store693 cited
  • 2017Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits616 cited
  • 2010The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention565 cited
  • 2012Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time533 cited
  • 2016Online and Offline Information for Omnichannel Retailing470 cited
  • 2015Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment312 cited
  • 2016Can Offline Stores Drive Online Sales?274 cited
  • 2009The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi‐channel context247 cited
  • 2016Channel Integration, Sales Dispersion, and Inventory Management238 cited
  • 2009Inventory Management of a Fast-Fashion Retail Network224 cited
  • 2012Clearance Pricing Optimization for a Fast-Fashion Retailer203 cited
  • 2017Omnichannel Service Operations with Online and Offline Self-Order Technologies171 cited
  • 2018The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

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166 cited
  • 2017Competitive Price Targeting with Smartphone Coupons155 cited
  • 2010How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet108 cited
  • Cited by

    • 2020How to govern the big data discriminatory pricing behavior in the platform service supply chain?An examination with a three-party evolutionary game model135 cited
    • 2021Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model57 cited
    • 2022Platform vs. Manufacturer: Who should implement innovation in e-commerce supply chains?49 cited
    • 2022Demand Expansion and Cannibalization Effects from Retail Store Entry: A Structural Analysis of Multichannel Demand45 cited
    • 2023Retailer service strategy on livestreaming platforms considering free riding behavior44 cited
    • 2022The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions42 cited
    • 2023Field experiments in operations management40 cited
    • 2022Channel transparency and omnichannel retailing: The impact of sharing retail store product availability information31 cited
    • 2019Gaussian processes for daily demand prediction in tourism planning30 cited
    • 2024Retail Platform Analytics: Practice, Literature, and Future Research25 cited
    • 2022Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference23 cited
    • 2022Better or Worse? Effects of online promotion habits on customer value: An empirical study22 cited
    • 2020Satisfying consumers all around: a multidisciplinary view of omnichannel retail21 cited
    • 2022Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing19 cited
    • 2023Identifying and examining the role of pop-up store design: A mixed-methods study18 cited
    • 2022Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis18 cited