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PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN PENGOLAHAN RUMPUT LAUT DI WAKATOBI

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References

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1993Market Orientation: Antecedents and Consequences4,340 cited
2014Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions1,115 cited
2000An analysis of sources of competitiveness and performance of Chinese manufacturers188 cited
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2023Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance of Small Medium Enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia11 cited

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