References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1995Building Strong Brands4,432 cited
• 1991Managing Brand Equity3,818 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 1996‘Building Strong Brands’2,120 cited
• 1981Consumer behavior and marketing action1,396 cited
• 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
• 1987Advertising and Promotion Management868 cited
• 2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China413 cited
• 2002International market segmentation: issues and perspectives385 cited
• 2015The Impact of Brand Image on Consumer Behavior: A Literature Review379 cited