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Impact of Influencers in Consumer Decision Process: The Fashion Industry

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References

1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
2023Consumer Decision Journey208 cited
2013A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis38 cited
2023The Impact of Leadership, Organizational Culture, and Organizational Climate on Employee Job Satisfaction10 cited

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2020Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia177 cited
2022Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products12 cited
2023The Effect of Advertising on social media on Fashion Product Purchase Decision9 cited
2022FASHION AND ITS IMPACT ON INDIAN SOCIETY – A SYNTHESIS OF LITERATURE REVIEW AND RESEARCH AGENDA2 cited

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