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Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
16 references·16 citing·45 second hopsampled
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2013Concreteness ratings for 40 thousand generally known English word lemmas1,817 cited
  • 1968The Technique of Clear Writing.1,641 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 1999Concepts: Core Readings1,174 cited
  • 1960The World as Will and Representation820 cited
  • 1989The Curse of Knowledge in Economic Settings: An Experimental Analysis755 cited
  • 2019Uniting the Tribes: Using Text for Marketing Insight741 cited
  • 1975I knew it would happen716 cited
  • 2015The sense of style: the thinking person's guide to writing in the 21st century!481 cited
  • 1966Grammatical transformations and sentence comprehension in childhood and adulthood472 cited
  • 2012Hindsight Bias456 cited
  • 2015The Chief Marketing Officer Matters!

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432 cited

Cited by

  • 2021Editorial: How to develop a quality research article and avoid a journal desk rejection51 cited
  • 2023Writing impactful reviews to rejuvenate public administration: A framework and recommendations34 cited
  • 2023Intel Inside: The Linguistic Properties of Effective Slogans28 cited
  • 2022JM : Promoting Catalysis in Marketing Scholarship19 cited
  • 2021Assessing and enhancing the impact potential of marketing articles17 cited
  • 2024Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments16 cited
  • 2023Style, content, and the success of ideas14 cited
  • 2022From Vision to Reality: Lessons in Creating a Marketplace of Ideas13 cited
  • 2024Understanding the complexities of omnichannel retailing through a service-dominant logic framework: exploring the role of digitalization in the retail ecosystem12 cited
  • 2023Conceptual reconciliation for clarity and impact11 cited
  • 2023PassivePy : A tool to automatically identify passive voice in big text data10 cited
  • 2022PassivePy: A Tool to Automatically Identify Passive Voice in Big Text Data10 cited
  • 2024The unheard voice of marketing research: Breaking through to news and social media9 cited
  • 2025How Topic Modeling Can Spur Innovation Management7 cited
  • 2023Consumer insights from text analysis7 cited
  • 2025Jargon in Consumer Information: The Case of Mutual Fund Fees3 cited