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The Impact of Media Advertisement on Consumers Purchasing Behaviour
10 references·0 citing·57 second hop
The Impact of Media Advertisement on Consumers Purchasing Behaviour (2020)The Impact of Media Advertisement on Cons…Impact of Media Advertisements on Consumer Behaviour (2019)Impact of Media Advertisement…The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)The Impact of Social Media In…A Study On The Influences of Advertisement On Consumer Buying Behavior (2017)A Study On The Influences of …Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan (2016)Effects of Advertisement on C…Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials (2015)Facebook advertising’s influe…The Comparative Analysis of the Factors Effecting Brand Loyalty towards Samsung Products (2014)The Comparative Analysis of t…Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y (2013)Factors Affecting Smartphone …Factors Affecting Consumer Buying Behavior of Mobile Phone Devices (2013)Factors Affecting Consumer Bu…Impact of radio advertisements on buying behaviour of urban commuters (2011)Impact of radio advertisement…Using a multi-criteria decision making approach to evaluate mobile phone alternatives (2006)Using a multi-criteria decisi…A Model for Predictive Measurements of Advertising Effectiveness (1961)The Good Research Guide (2003)Understanding Generation Y and their use of social media: a review and research agenda (2013)Social media in marketing: A review and analysis of the existing literature (2017)Investigating the impact of social media advertising features on customer purchase intention (2018)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Estimating Nonresponse Bias in Mail Surveys (1977)EDLP, Hi-Lo, and Margin Arithmetic (1994)The role of store environmental stimulation and social factors on impulse purchasing (2008)Drivers Of Customer Loyalty In South African Retail Stores (2015)Exploring Deal of the Day: an e-commerce strategy (2020)Impact of retailing technology during business shutdown (2022)Multiple Attribute Decision Making: Methods and Applications (1981)The Analytic Hierarchy Process (1985)The evaluation of airline service quality by fuzzy MCDM (2002)A state-of the-art survey of TOPSIS applications (2012)Best-worst multi-criteria decision-making method (2014)Review of application of analytic hierarchy process (AHP) in construction (2018)Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland (2005)Exploring How Privacy and Security Factor into IoT Device Purchase Behavior (2019)When Does Relational Exchange Matters? 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this work references cited by second hop

References

  • 2017The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude779 cited
  • 2015Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials463 cited
  • 2006Using a multi-criteria decision making approach to evaluate mobile phone alternatives338 cited
  • 2019Impact of Media Advertisements on Consumer Behaviour167 cited
  • 2013Factors Affecting Consumer Buying Behavior of Mobile Phone Devices84 cited
  • 2013Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y76 cited
  • 2017A Study On The Influences of Advertisement On Consumer Buying Behavior55 cited
  • 2011Impact of radio advertisements on buying behaviour of urban commuters35 cited
  • 2014The Comparative Analysis of the Factors Effecting Brand Loyalty towards Samsung Products25 cited
  • 2016Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan23 cited

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