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How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation
16 references·0 citing·43 second hop
How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation (2021)How does Integrated Marketing Communicati…Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention (2018)Values and ascribed responsib…Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials (2018)Green image and consumers’ wo…The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers' attitudes and the purchasing of sustainable products (2017)The more I care, the less I w…Testing measurement invariance of composites using partial least squares (2016)Testing measurement invarianc…Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses (2016)Greenhushing: the deliberate …Carbon labels in tourism: persuasive communication? (2014)Carbon labels in tourism: per…The value co-creation process as a determinant of customer satisfaction (2013)The value co-creation process…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance (2012)Customer co-creation of trave…Swedish air travellers and voluntary carbon offsets: towards the co-creation of environmental value? (2009)Swedish air travellers and vo…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Managing the co-creation of value (2007)Managing the co-creation of v…A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers (2000)A Structural Analysis of Valu…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Structural Analysis of Covariance and Correlation Matrices (1978)Structural Analysis of Covari…Measuring the Involvement Construct (1985)On the Evaluation of Structural Equation Models (1988)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Evolving to a New Dominant Logic for Marketing (2003)Theory of value co-creation: a systematic literature review (2014)Measuring business model innovation: conceptualization, scale development, and proof of performance (2016)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Engagement (2011)Institutions and axioms: an extension and update of service-dominant logic (2015)The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)Modern factor analysis (1960)Statistical Theories of Mental Test Scores (1969)The “Mainstreaming” of America: Violence Profile No. 11 (1980)Methodology Review: Assessing Unidimensionality of Tests and ltenls (1985)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Co-creation of tourist experiences: a literature review (2015)Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption (2016)The role of business model innovation in the hospitality industry during the COVID-19 crisis (2020)From value chain to value constellation: designing interactive strategy. (1993)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Service-dominant logic: reactions, reflections and refinements (2006)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)An updated and expanded assessment of PLS-SEM in information systems research (2017)Partial Least Squares Structural Equation Modeling (2017)Partial least squares structural equation modeling in HRM research (2018)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter? (2019)Why should hotels go green? Insights from guests experience in green hotels (2019)Green purchase intention: Effects of electronic service quality and customer green psychology (2020)The theory of planned behavior (1991)Principles and Practice of Structural Equation Modeling (1998)Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation (2019)Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention (2019)Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products (2020)Significance tests and goodness of fit in the analysis of covariance structures. (1980)When to use and how to report the results of PLS-SEM (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2016Testing measurement invariance of composites using partial least squares3,204 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 1978Structural Analysis of Covariance and Correlation Matrices1,010 cited
  • 2012Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance693 cited
  • 2018Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention433 cited
  • 2018Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials371 cited
  • 2000A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers366 cited
  • 2016Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses295 cited
  • 2017The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers' attitudes and the purchasing of sustainable products275 cited

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  • 2013The value co-creation process as a determinant of customer satisfaction242 cited
  • 2009Swedish air travellers and voluntary carbon offsets: towards the co-creation of environmental value?236 cited
  • 2014Carbon labels in tourism: persuasive communication?233 cited
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