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Plan promocional: Herramienta para elevar el valor de marca del sector cooperativista en Tungurahua-Ecuador
9 references·1 citing·48 second hop
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this work references cited by second hop

References

  • 1997Dimensions of Brand Personality5,056 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors377 cited
  • 2014Dimensions of Luxury Brand Personality: Scale Development and Validation164 cited
  • 2006Brand personality: Exploring the potential to move from factor analytical to circumplex models157 cited
  • 2017Brand equity and customer behavioral intentions: a mediated moderated model98 cited
  • 2018ERP como alternativa de eficiencia en la gestión financiera de las empresas24 cited
  • 2017La identidad de marca desde el criterio del consumidor ecuatoriano11 cited
  • 2018Estrategia y Relaciones Públicas: un estudio bibliométrico comparativo10 cited

Cited by

  • 2022Influencia del valor de marca en la intención de compra por tamaño de empresa6 cited

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