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Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
16 references·16 citing·50 second hopsampled
Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach (2021)Emerging Market Retail: Transitioning fro…The Role of Big Data and Predictive Analytics in Retailing (2017)The Role of Big Data and Pred…The Future of Retailing (2017)The Future of RetailingUnderstanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Big data analytics and firm performance: Effects of dynamic capabilities (2016)Big data analytics and firm p…Competitive Advantage through Engagement (2015)Competitive Advantage through…Measuring consumer perceptions of online shopping convenience (2013)Measuring consumer perception…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Customer Channel Migration (2008)Customer Channel MigrationSERVCON: development and validation of a multidimensional service convenience scale (2007)SERVCON: development and vali…Dreaming With BRICs: The Path to 2050 (2006)Dreaming With BRICs: The Path…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products (2024)When mass meets prestige: The…Managing consumer trust in e-commerce: evidence from advanced versus emerging markets (2024)Managing consumer trust in e-…The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing (2023)The mediating role of perceiv…Retail store location screening: A machine learning-based approach (2023)Retail store location screeni…Growth hacking: A critical review to clarify its meaning and guide its practical application (2023)Growth hacking: A critical re…Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations (2023)Data-driven market effectiven…Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity (2023)Big data analytics and market…A systematic review and bibliometric analysis of the dark side of customer behavior: An integrative customer incivility framework (2023)A systematic review and bibli…When AI meets store layout design: a review (2022)When AI meets store layout de…The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry (2022)The intermediating role of bi…Retail store formats, competition and shopper behavior: A Systematic review (2022)Retail store formats, competi…Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach (2022)Digitalization in B2B marketi…Analysing the impact of production control policies on the dynamics of a two-product supply chain with capacity constraints (2022)Analysing the impact of produ…The Effect of Transaction Experience Using Digital Wallets on User Satisfaction in Millennial Generation (2021)The Effect of Transaction Exp…Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention (2021)Brand response to environment…A global perspective on the marketing mix across time and space (2021)A global perspective on the m…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Managing Brand Equity (1991)Brand Equity as a Signaling Phenomenon (1998)Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Brand authenticity: An integrative framework and measurement scale (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)A resource‐based view of the firm (1984)Serving the world's poor, profitably. (2002)Leveraging Digital Technologies: How Information Quality Leads to Localized Capabilities and Customer Service Performance1 (2013)Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation (2016)Culture's Consequences (2018)Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage (2019)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Research in Organizational Behavior (1984)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)Conditional logit analysis of qualitative choice behavior (1972)Digital marketing: A framework, review and research agenda (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)PLS-SEM: Indeed a Silver Bullet (2011)Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA (2016)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects (2020)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)The future of technology and marketing: a multidisciplinary perspective (2019)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)
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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2016Big data analytics and firm performance: Effects of dynamic capabilities2,466 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2017The Future of Retailing1,192 cited
  • 2015Competitive Advantage through Engagement1,182 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2006Dreaming With BRICs: The Path to 2050706 cited
  • 2008Customer Channel Migration595 cited
  • 2013Measuring consumer perceptions of online shopping convenience551 cited
  • 2017The Role of Big Data and Predictive Analytics in Retailing516 cited

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  • 2007SERVCON: development and validation of a multidimensional service convenience scale502 cited
  • Cited by

    • 2021A global perspective on the marketing mix across time and space120 cited
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    • 2021Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention78 cited
    • 2022The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry56 cited
    • 2024When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products53 cited
    • 2022Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach45 cited
    • 2023Growth hacking: A critical review to clarify its meaning and guide its practical application44 cited
    • 2024Managing consumer trust in e-commerce: evidence from advanced versus emerging markets41 cited
    • 2022When AI meets store layout design: a review37 cited
    • 2023Retail store location screening: A machine learning-based approach35 cited
    • 2021The Effect of Transaction Experience Using Digital Wallets on User Satisfaction in Millennial Generation29 cited
    • 2023The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing28 cited
    • 2022Analysing the impact of production control policies on the dynamics of a two-product supply chain with capacity constraints28 cited
    • 2023Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations25 cited
    • 2023Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity25 cited