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Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions

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References

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2000The Limited Capacity Model of Mediated Message Processing2,150 cited
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2000Reexamining the circumplex model of affect.227 cited
2010Smile to see the forest: Facially expressed positive emotions broaden cognition225 cited

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2001Sponsorship and recall of sponsors207 cited

1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited

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2022Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study21 cited