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Internal Marketing: A Systematic Review
16 references·8 citing·51 second hop
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References

  • 2009A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature3,255 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2011Value co-creation in service logic: A critical analysis1,592 cited
  • 2011Understanding the Elusive Black Box of Dynamic Capabilities1,326 cited
  • 2015The Meaning, Antecedents and Outcomes of Employee Engagement: A Narrative Synthesis867 cited
  • 2014Challenges and solutions for marketing in a digital era767 cited
  • 2000Advances in the internal marketing concept: definition, synthesis and extension646 cited
  • 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
  • 2014The Service Revolution and the Transformation of Marketing Science576 cited
  • 2007The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy498 cited
  • 2003Internal marketing issues and challenges488 cited
  • 2004Measuring Internal Market Orientation436 cited
  • 2001How critical is internal customer orientation to market orientation?427 cited

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2019
Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model
420 cited
  • 1995Internal marketing: Concepts, measurement and application382 cited
  • Cited by

    • 2023Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations52 cited
    • 2022Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior30 cited
    • 2025Internal marketing and organizational performance: A systematic review and future research agenda24 cited
    • 2022Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda14 cited
    • 2022The Impact of Organisational Climate on Employee Engagement and Performances in a Multinational Oil and Gas Exploration and Production Company in Thailand4 cited
    • 2024The Importance of Internal Marketing in Achieving Job Satisfaction and Organizational Success4 cited
    • 2023EVOLUTION AND APPLICATION OF INTERNAL MARKETING AND ITS ROLE IN FINANCIAL SERVICE ORGANIZATIONS2 cited
    • 2025Embedding work-life practices into internal marketing: its application in the manufacturing industry2 cited