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Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility
16 references·5 citing·37 second hop
Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility (2021)Can social media influencer (SMI) power i…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Communication And Persuasion (2017)Communication And PersuasionGuidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Guidelines for choosing betwe…Who are the social media influencers? A study of public perceptions of personality (2010)Who are the social media infl…Influence: science and practice (2008)Influence: science and practi…Confirmatory factor analysis for applied research (2007)Confirmatory factor analysis …Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Goodwill: A reexamination of the construct and its measurement (1999)Goodwill: A reexamination of …Persuasion theory and research (1990)Persuasion theory and researchConstruction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Influence : science and practice (1985)Influence : science and pract…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Consumer Socialization: A Theoretical and Empirical Analysis (1978)Consumer Socialization: A The…Job Market Signaling (1973)Job Market SignalingThe Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…The consumer socialization process: How social media affects youth luxury consumption (2025)The consumer socialization pr…The persuasive power of social media influencers in brand credibility and purchase intention (2024)The persuasive power of socia…Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging (2023)Human versus Virtual Influenc…Marketing Mix, Customers' Attitude, and Purchasing Intention in Social Commerce with Internet Access as a Moderating Variable (2022)Marketing Mix, Customers' Att…Geonews: timely geoscience educational YouTube videos about recent geologic events (2022)Geonews: timely geoscience ed…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)A study of normative and informational social influences upon individual judgment. (1955)The Norm of Reciprocity: A Preliminary Statement (1960)Self-Perception Theory (1972)Psychological Perspectives on Legitimacy and Legitimation (2005)Using social and behavioural science to support COVID-19 pandemic response (2020)The Commitment-Trust Theory of Relationship Marketing (1994)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)The impact of social media influencers on travel decisions: the role of trust in consumer decision journey (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)SURVEY RESEARCH (1999)Misinformation and Its Correction (2012)Sample Size Requirements for Structural Equation Models (2013)Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer (2018)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Varieties of Capitalism (2001)Signaling Theory: A Review and Assessment (2010)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The totalitarian ego: Fabrication and revision of personal history. (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1973Job Market Signaling16,329 cited
  • 2007Confirmatory factor analysis for applied research15,614 cited
  • 2004Social Influence: Compliance and Conformity6,052 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1985Influence : science and practice3,573 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2017Communication And Persuasion2,240 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2012Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective1,751 cited
  • 1990Persuasion theory and research1,559 cited
  • 2010Who are the social media influencers? A study of public perceptions of personality1,429 cited
  • 1999Goodwill: A reexamination of the construct and its measurement1,232 cited
  • 1978Consumer Socialization: A Theoretical and Empirical Analysis

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1,086 cited
  • 2008Influence: science and practice1,019 cited
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    • 2022Geonews: timely geoscience educational YouTube videos about recent geologic events16 cited
    • 2022Marketing Mix, Customers' Attitude, and Purchasing Intention in Social Commerce with Internet Access as a Moderating Variable10 cited