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Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making
16 references·0 citing·46 second hop
Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making (2021)Influenced by Media Brands? A Conjoint Ex…Marketing communications: a European perspective (2013)Marketing communications: a E…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Heuristics made easy: An effort-reduction framework. (2008)Heuristics made easy: An effo…The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …The power of emotion: Brand communication in business-to-business markets (2004)The power of emotion: Brand c…The importance of brand equity to customer loyalty (2004)The importance of brand equit…Brand equity in the business-to-business market (2003)Brand equity in the business-…Branding importance in business-to-business markets (2002)Branding importance in busine…Brand Values Related to Industrial Products (2001)Brand Values Related to Indus…Building Strong Brands (1997)Building Strong BrandsAn exploration of branding in industrial markets (1997)An exploration of branding in…Familiarity and Its Impact on Consumer Decision Biases and Heuristics (1981)Familiarity and Its Impact on…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Availability: A heuristic for judging frequency and probability (1973)Availability: A heuristic for…Conjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Evolving to a New Dominant Logic for Marketing (2003)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Belief in the law of small numbers. (1971)Subjective probability: A judgment of representativeness (1972)On the psychology of prediction. (1973)Telling more than we can know: Verbal reports on mental processes. (1977)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Additivity, utility, and subjective probability (1967)Contingent Valuation: A Critical Assessment (1993)Validating vignette and conjoint survey experiments against real-world behavior (2015)Contemporary Guidance for Stated Preference Studies (2017)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Community (2001)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Brand Love (2011)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)The Theory of Buyer Behavior (1971)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)An Information Processing Theory of Consumer Choice (1979)Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Entrenched Knowledge Structures and Consumer Response to New Products (2001)Internet-based e-banking and consumer attitudes: an empirical study (2002)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under Uncertainty: Heuristics and Biases (1975)Mindful Judgment and Decision Making (2008)The secret life of fluency (2008)Decision making and the avoidance of cognitive demand. (2010)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Building Strong Brands (1995)The Framing of Decisions and the Psychology of Choice (1981)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Epistemic Injustice (2007)A Stakeholder Approach to Organizational Identity (2000)Cooperative branding for rural destinations (2002)The evolving brand logic: a service-dominant logic perspective (2009)
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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1973Availability: A heuristic for judging frequency and probability9,980 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 2008Heuristics made easy: An effort-reduction framework.1,033 cited
  • 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
  • 1997Building Strong Brands785 cited
  • 2002Branding importance in business-to-business markets442 cited
  • 2003Brand equity in the business-to-business market416 cited
  • 2004The importance of brand equity to customer loyalty411 cited
  • 1997An exploration of branding in industrial markets387 cited
  • 2001Brand Values Related to Industrial Products363 cited
  • 2013Marketing communications: a European perspective357 cited

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  • 2004The power of emotion: Brand communication in business-to-business markets355 cited
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