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Cited by

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• 2010An Examination of Whether and How Racial and Gender Biases Influence Customer Satisfaction153 cited
• 2013The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success150 cited
• 2009Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures145 cited
• 1997Corporate identity: the concept, its measurement and management141 cited
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• 2013The corporate brand identity matrix135 cited
• 2010A Research In Relating Entrepreneurship, Marketing Capability, Innovative Capability And Sustained Competitive Advantage112 cited
• 2008Measuring Brand Value in an Equilibrium Framework109 cited
• 1996Divided by a Common Language107 cited
• 2015Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects102 cited