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B2B marketing strategies in healthcare management: intellectual structure and research trends
16 references·0 citing·48 second hop
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References

  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 2010A unified approach to mapping and clustering of bibliometric networks2,237 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2020The art of crafting a systematic literature review in entrepreneurship research1,317 cited
  • 2014Value co-creation: concept and measurement1,218 cited
  • 2014The effect of social media communication on consumer perceptions of brands944 cited
  • 2016Creating Enduring Customer Value827 cited
  • 2009Comparisons of Citations in Web of Science, Scopus, and Google Scholar for Articles Published in General Medical Journals819 cited
  • 2017What is co-creation? An interactional creation framework and its implications for value creation735 cited
  • 2020Predictors of COVID-19 voluntary compliance behaviors: An international investigation650 cited
  • 2016Integrating Marketing Communications: New Findings, New Lessons, and New Ideas636 cited
  • 2019Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations399 cited
  • 2006Co‐occurrence matrices and their applications in information science: Extending ACA to the Web environment361 cited
  • 2017Entrepreneurship research: mapping intellectual structures and research trends

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342 cited
  • 2015Generating brand awareness in Online Social Networks341 cited
  • 2018A comparison of social media marketing between B2B, B2C and mixed business models339 cited
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