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MARKETING MIX AND STUDENTS’ ENROLMENT IN INSTITUTIONS OF HIGHER LEARNING
11 references·0 citing·44 second hop
MARKETING MIX AND STUDENTS’ ENROLMENT IN INSTITUTIONS OF HIGHER LEARNING (2021)MARKETING MIX AND STUDENTS’ ENROLMENT IN …Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain (2020)Marketing Mix Instruments as …What does ‘quality’ in higher education mean? Perceptions of staff, students and employers (2018)What does ‘quality’ in higher…IMO and internal branding outcomes: an employee perspective in UK HE (2016)IMO and internal branding out…Constructing a national higher education brand for the UK: positional competition and promised capitals (2016)Constructing a national highe…Marketing Strategies And Students’ Enrolment in Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria (2015)Marketing Strategies And Stud…Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing (2014)Empirical Analysis of Marketi…Importance of marketing mix in higher education institutions (2012)Importance of marketing mix i…A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran (2012)A New Educational Marketing M…MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK (2011)MARKETING HIGHER EDUCATION US…Effect of Selected Marketing Communication Tools on Student Enrolment in Private Universities in Kenya (2011)Effect of Selected Marketing …The research on school marketing (2004)The research on school market…Principles of Marketing (1972)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Education Reform: A Critical and Post Structural Approach (1994)Marketing tactics and parents' loyalty: the mediating role of school image (2009)Market orientation in universities (2010)School Brand Management (2014)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Developing Buyer-Seller Relationships (1987)Whence Consumer Loyalty? (1999)Strategic Marketing for Educational Institutions (1995)Higher Education: Handbook of Theory and Research (2005)Higher Education: Handbook of Theory and Research (2007)The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model (2015)Service marketing mix as input and output of higher and technical education (2019)Improving Quality Education through Better Working Conditions of Academic Institutes (2020)A new higher education marketing mix: the 7Ps for MBA marketing (2008)Dynamic capabilities, Marketing Capability and Organizational Performance (2017)A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–2019 (2021)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu (2018)Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era (2023)Strategic Marketing for Educational Institutions (1987)Marketing Mix and Students’ Enrolment in Private Universities in Kwara State, Nigeria (2019)Exploring the Potential of ChatGPT in Improving Online Marketing and Promotion of MSMEs (2023)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)Modern Methods for Business Research (1998)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)Enhancing university brand image and reputation through customer value co-creation behaviour (2018)A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry (2019)Converting internal brand knowledge into employee performance (2019)The Competitive Advantage of Nations (1991)Distinction: A Social Critique of the Judgement of Taste* (2018)Neoliberalism, internationalisation and higher education: connections, contradictions and alternatives (2019)The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education (2020)The Coding Manual for Qualitative Researchers (2025)How College Affects Students: A Third Decade of Research (2005)How College Affects Students: A Third Decade of Research (2006)Student Engagement and Student Learning: Testing the Linkages* (2006)“It’s where learning and teaching begins ‒ is this relationship” — insights on the teacher-student relationship at university from the teachers’ perspective (2022)Achieving Academic Excellence (2023)Recommendations to align higher education teaching with the UN sustainability goals – A scoping survey (2023)Students’ perceptions of quality in higher education (2003)Measuring student satisfaction at a UK university (2006)Cronbach’s Coefficient Alpha (2014)
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References

  • 2018What does ‘quality’ in higher education mean? Perceptions of staff, students and employers175 cited
  • 2016Constructing a national higher education brand for the UK: positional competition and promised capitals162 cited
  • 2004The research on school marketing113 cited
  • 2016IMO and internal branding outcomes: an employee perspective in UK HE74 cited
  • 2012Importance of marketing mix in higher education institutions54 cited
  • 2011MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK42 cited
  • 2020Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain26 cited
  • 2014Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing25 cited
  • 2015Marketing Strategies And Students’ Enrolment in Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria21 cited
  • 2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran20 cited
  • 2011Effect of Selected Marketing Communication Tools on Student Enrolment in Private Universities in Kenya18 cited

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