Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level

16 references·16 citing·50 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.6,677 cited
2010Construal-level theory of psychological distance.6,611 cited
2011False-Positive Psychology6,561 cited
2006Universal dimensions of social cognition: warmth and competence4,565 cited
2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
2002The effect of temporal distance on level of mental construal909 cited
2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
2018Stereotype Content: Warmth and Competence Endure833 cited
2011It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors758 cited
2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

674 cited

2007Construal Level Theory and Consumer Behavior525 cited

2012Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”355 cited

Cited by

2022Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness66 cited
2024Construal level theory in advertising research: A systematic review and directions for future research47 cited
2021Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy43 cited
2023“New and old”: Consumer evaluations of co-branding between new brands and Chinese time-honored brands41 cited
2024Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda32 cited
2024Consumers' green product purchase intention considering para-social interaction: An experimental study based on live-streaming e-commerce25 cited
2024The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse24 cited
2022Are explicit or implicit appeals more credible? The congruence effects of green advertising appeals and product category on consumers’ evaluation22 cited
2024Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors20 cited
2023Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand20 cited
2023WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions19 cited
2023Driving success: A segmentation of customer admiration in automotive industry19 cited
2022Marketing communication in luxury research: a framework-based literature review and research agenda18 cited
2022Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection18 cited
2023How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness18 cited
2024Visual complexity, brand gender, and ad effectiveness14 cited