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Brand equity affects brand loyalty of the bottled mineral drinking water in Thailand
16 references·1 citing·34 second hop
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 1977On the Use of Content Specialists in the Assessment of Criterion-Referenced Test Item Validity.542 cited
  • 2006Consumer‐based brand equity and country‐of‐origin relationships419 cited
  • 2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China413 cited
  • 2004The importance of brand equity to customer loyalty411 cited
  • 2015Young consumers’ insights on brand equity358 cited
  • 2005The impact of marketing communication and price promotion on brand equity312 cited

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2013
The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity
292 cited

Cited by

  • 2019The Effect of Negative Publicity on Brand Equity (Image Attitude, and Purchase Intention) in Indonesia: Case of Dolce and Gabbana Racism Scandal8 cited