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Art As a Dependable Driving Force In New Age Marketing
13 references·0 citing·45 second hop
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References

  • 2000Marketing Research: An Applied Approach2,662 cited
  • 2013The Handbook of Comparative Communication Research496 cited
  • 2019Personalized mobile marketing strategies405 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 2008Fundamentals of Strategy170 cited
  • 2015Language, Literacy, and Technology131 cited
  • 2002ERP and the reengineering of industrial marketing processes66 cited
  • 1985Graphic Communications Today45 cited
  • 2014Making Democracy Fun: How Game Design Can Empower Citizens and Transform Politics39 cited
  • 1985Living With Art25 cited
  • 2021E-Marketing and Its Impact on The Competitive Advantage22 cited
  • 2020Exploring the effects of visual and literary arts interventions on psychosocial well-being of diverse older adults: a mixed methods pilot study16 cited
  • 2013Branding and Product Design: An Integrated Perspective9 cited

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