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What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
16 references·4 citing·51 second hopsampled
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda (2021)What drives CSR communication effectivene…Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…Journal of Business Ethics (2017)Journal of Business EthicsDeterminants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)The Effect of Corporate Socia…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …A social influence model of consumer participation in network- and small-group-based virtual communities (2004)A social influence model of c…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The Measurement of Independent and Interdependent Self-Construals (1994)The Measurement of Independen…A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)A Focus Theory of Normative C…Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context (2024)Effect of customers’ skeptici…Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response (2023)Is unfit CSR novel? Exploring…CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process (2023)CSR Communication and Purchas…Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda (2022)Corporate social responsibili…Studies in Ethnomethodology. (1968)Social Learning Theory. (1978)The extended contact effect: Knowledge of cross-group friendships and prejudice. (1997)Altruism and Prosocial Behavior (2003)Social Identity, Self-Categorization, and the Communication of Group Norms (2006)Mind, Self, and Society (2015)The psychology of interpersonal relations. 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(1955)The Norm of Reciprocity: A Preliminary Statement (1960)Self-Perception Theory (1972)Psychological Perspectives on Legitimacy and Legitimation (2005)Using social and behavioural science to support COVID-19 pandemic response (2020)Developing Buyer-Seller Relationships (1987)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Do ESG Controversies Matter for Firm Value? Evidence from International Data (2016)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Who is this "We"? Levels of collective identity and self representations. (1996)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Culture's Consequences (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Corporate Stakeholders and Corporate Finance (1987)Building Strong Brands (1995)Communication and Persuasion (1986)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? 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References

  • 2004Social Influence: Compliance and Conformity6,052 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1994The Measurement of Independent and Interdependent Self-Construals3,604 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 1991A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior3,135 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2004A social influence model of consumer participation in network- and small-group-based virtual communities2,242 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited

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  • 2017Journal of Business Ethics1,946 cited
  • 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited
  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • Cited by

    • 2022Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda32 cited
    • 2024Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context23 cited
    • 2023Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response10 cited
    • 2023CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process9 cited