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Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis
16 references·0 citing·49 second hop
Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis (2020)Green Marketing and its Effect on Consume…Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020)Why Not Green Marketing? 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(1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)Understanding Attitudes and Predicting Social Behavior (1980)Can socio-demographics still play a role in profiling green consumers? 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(1992)Ambivalence and Attitudes (2002)A review of health behaviour theories: how useful are these for developing interventions to promote long-term medication adherence for TB and HIV/AIDS? (2007)E-commerce technology adoption: A Malaysian grocery SME retail sector study (2015)Principles of Marketing (1972)Building Strong Brands (1995)The Drivers of Greenwashing (2011)Sustainability‐oriented capabilities for eco‐innovation: Meeting the regulatory, technology, and market demands (2019)Understanding the role of green bonds in advancing sustainability (2020)On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
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References

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  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 2016Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior1,461 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
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  • 2010Attitude towards the Environment and Green Products:Consumers’ Perspective722 cited
  • 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
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  • 1994Marketing Management: An Asian Perspective565 cited
  • 2012Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products410 cited
  • 2020Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation344 cited
  • 2019A consumer definition of eco-friendly packaging

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337 cited
  • 2009Awareness of Eco-label in Malaysia’s Green Marketing Initiative328 cited
  • 2016Green Marketing and Its Impact on Consumer Buying Behavior312 cited
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