Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing social y su incidencia en el comportamiento del consumidor

12 references·1 citing·48 second hop

FromToDepth

this work references cited by second hop

References

1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,456 cited
2013Fundamentos de Marketing540 cited
2000Marketing: conceptos y estrategias276 cited
2020COVID‐19 and the Future of CSR Research208 cited
2010Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation116 cited
2020“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?112 cited
1999Planificación estratégica de la imagen corporativa102 cited
2020Socially Responsible Investing as a Competitive Strategy for Trading Companies in Times of Upheaval Amid COVID-19: Evidence from Spain87 cited
2007Successfully Changing Individual Travel Behavior60 cited
2012Modelo para gestionar la sustentabilidad de las organizaciones a través de la rentabilidad, adaptabilidad e imagen26 cited
2013Social Marketing in Travel Demand Management15 cited

Cited by

2022Marketing experiencial y el valor de marca en una empresa del sector gastronómico16 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work