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Does innovation contribute to generate brand equity and customer satisfaction?: Evidence in the large grocery distribution
16 references·0 citing·30 second hop
Does innovation contribute to generate brand equity and customer satisfaction?: Evidence in the large grocery distribution (2020)Does innovation contribute to generate br…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Drivers of Brand Commitment: A Cross-National Investigation (2010)Drivers of Brand Commitment: …Does image of country‐of‐origin matter to brand equity? (2007)Does image of country‐of‐orig…The impact of information technology on supply chain capabilities and firm performance: A resource-based view (2005)The impact of information tec…Store Satisfaction and Store Loyalty Explained by Customer- and Store-Related Factors (2002)Store Satisfaction and Store …Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory (1982)Two Structural Equation Model…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Reliability and Validity Assessment (1979)Reliability and Validity Asse…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)PLS-SEM: Indeed a Silver Bullet (2011)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)
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References

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  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
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  • 2005The impact of information technology on supply chain capabilities and firm performance: A resource-based view941 cited
  • 2007Does image of country‐of‐origin matter to brand equity?538 cited
  • 2002Store Satisfaction and Store Loyalty Explained by Customer- and Store-Related Factors

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381 cited
  • 2010Drivers of Brand Commitment: A Cross-National Investigation338 cited
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