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Livestream Commerce with Online Influencers · Study

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PreprintLivestream Commerce with Online Influencers

Jing Hou2021

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Preprintgreen2021

Livestream Commerce with Online Influencers

Jing Hou · Houcai Shen · Fasheng Xu

54 citations·0/0 files stored·SSRN Electronic Journal

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Supply Chain and Inventory Management Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

2018The role of live streaming in building consumer trust and engagement with social commerce sellers 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2010Opinion Leadership and Social Contagion in New Product Diffusion 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model 2009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test 2014Marketplace or Reseller?2021Channel Structures of Online Retail Platforms 2017Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1

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2025Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel 2023Strategic introduction of live-stream selling in a supply chain 2023Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?2025Impacts of misleading product information in livestream e-commerce supply chains 2022How livestream selling strategy interacts with product line design

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2022Optimal online channel structure for multinational firms considering live streaming shoppingarticle · 6 shared references 2025Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channelarticle · 6 shared references 2023Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formatsarticle · 6 shared references 2024The Effects of Selling Formats and Upstream Competition on Product Pricing and Quality Designarticle · 6 shared references 2024Retail Platform Analytics: Practice, Literature, and Future Researcharticle · 6 shared references 2022The optimal combination between blockchain and sales format in an internet platform-based closed-loop supply chainarticle · 5 shared references

Details

Year2021

Typepreprint

Published2021-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations54

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.2139/ssrn.3896924

openalex_workW3193403685

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2020Strategic Overcapacity in Live-Streaming Platform Selling