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Livestream Commerce with Online Influencers
16 references·9 citing·49 second hop
Livestream Commerce with Online Influencers (2021)Livestream Commerce with Online Influence…Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce (2024)Commit on Effort or Sales? Va…Channel Choice in Live Streaming Commerce (2024)Channel Choice in Live Stream…A Model of Shoppertainment Live Streaming (2024)A Model of Shoppertainment Li…Optimal return shipping insurance policy with consumers' anticipated regret (2023)Optimal return shipping insur…Fly with the wings of live‐stream selling—Channel strategies with/without switching demand (2022)Fly with the wings of live‐st…Channel Structures of Online Retail Platforms (2021)Channel Structures of Online …Opinion Leaders and Product Variety (2019)Opinion Leaders and Product V…OM Forum—Innovative Online Platforms: Research Opportunities (2019)OM Forum—Innovative Online Pl…The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Marketplace, Reseller, or Hyb…Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1 (2017)Platform or Wholesale? A Stra…Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Agency Selling or Reselling? …Marketplace or Reseller? (2014)Marketplace or Reseller?Money-Back Guarantees: Helping the Low-Quality Retailer (2012)Money-Back Guarantees: Helpin…Opinion Leadership and Social Contagion in New Product Diffusion (2010)Opinion Leadership and Social…Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Firm-Created Word-of-Mouth Co…When should suppliers introduce a live-stream channel: The role of limited supply capacity (2025)When should suppliers introdu…Platform traffic support strategies under dual live-streaming channels (2025)Platform traffic support stra…Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel (2025)Maintaining E-commerce supply…Impacts of misleading product information in livestream e-commerce supply chains (2025)Impacts of misleading product…Strategic introduction of live-stream selling in a supply chain (2023)Strategic introduction of liv…Optimal channel strategy for an e-seller: Whether and when to introduce live streaming? (2023)Optimal channel strategy for …The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions (2022)The launch of new products: N…How livestream selling strategy interacts with product line design (2022)How livestream selling strate…Strategic Overcapacity in Live-Streaming Platform Selling (2020)Strategic Overcapacity in Liv…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Multi-Sided Platforms (2015)Disruptive Innovation: An Intellectual History and Directions for Future Research (2018)Introduction—Platforms and Infrastructures in the Digital Age (2018)The Strength of Weak Ties (1973)Online Display Advertising: Targeting and Obtrusiveness (2011)Are social media replacing traditional media in terms of brand equity creation? (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2012)Diffusion of Innovations 1 (2019)Advances in Consumer Research (2025)Social Contagion and Innovation: Cohesion versus Structural Equivalence (1987)Modes of Interorganizational Imitation: The Effects of Outcome Salience and Uncertainty (1997)Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007)Innovation diffusion and new product growth models: A critical review and research directions (2010)Peer Effects in the Diffusion of Solar Photovoltaic Panels (2012)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Channel Selection and Contracting in the Presence of a Retail Platform (2018)Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms (2021)A Theory of Marriage: Part I (1973)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The dynamics of crowdfunding: An exploratory study (2013)The Impact of Behavioral and Economic Drivers on Gig Economy Workers (2018)Platform Tokenization: Financing, Governance, and Moral Hazard (2019)Labor Welfare in On-Demand Service Platforms (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)The Combination of Forecasts (1969)Information and Consumer Behavior (1970)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Strategic Analysis of the Agency Model for Digital Goods (2016)Strategic introduction of the marketplace channel under spillovers from online to offline sales (2017)Information Sharing in an Online Marketplace with Co‐opetitive Sellers (2021)Managing Channel Profits (1983)Price Competition in a Channel Structure with a Common Retailer (1991)Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Live-streaming selling modes on a retail platform (2023)Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce (2022)Optimal selling format considering price discount strategy in live-streaming commerce (2023)
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References

  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
  • 2010Opinion Leadership and Social Contagion in New Product Diffusion993 cited
  • 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model855 cited
  • 2009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test836 cited
  • 2014Marketplace or Reseller?786 cited
  • 2021Channel Structures of Online Retail Platforms449 cited
  • 2017Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1349 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2019OM Forum—Innovative Online Platforms: Research Opportunities226 cited
  • 2012Money-Back Guarantees: Helping the Low-Quality Retailer200 cited
  • 2024Channel Choice in Live Streaming Commerce88 cited
  • 2024A Model of Shoppertainment Live Streaming84 cited
  • 2019Opinion Leaders and Product Variety70 cited
  • 2023Optimal return shipping insurance policy with consumers' anticipated regret

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54 cited
  • 2024Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce54 cited
  • Cited by

    • 2025Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel52 cited
    • 2023Strategic introduction of live-stream selling in a supply chain49 cited
    • 2023Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?43 cited
    • 2025Impacts of misleading product information in livestream e-commerce supply chains29 cited
    • 2022How livestream selling strategy interacts with product line design23 cited
    • 2020Strategic Overcapacity in Live-Streaming Platform Selling20 cited
    • 2025When should suppliers introduce a live-stream channel: The role of limited supply capacity14 cited
    • 2022The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions13 cited
    • 2025Platform traffic support strategies under dual live-streaming channels12 cited