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Branded there, made here? How country equity influences fashion product consumers in China
16 references·0 citing·49 second hop
Branded there, made here? How country equity influences fashion product consumers in China (2021)Branded there, made here? How country equ…Strategic Brand Management (2009)Strategic Brand ManagementMeasuring customer‐based brand equity: empirical evidence from the sportswear market in China (2009)Measuring customer‐based bran…Private label brand image: its relationship with store image and national brand (2006)Private label brand image: it…Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Domestic Country Bias, Countr…Country of origin as a source of competitive advantage (2002)Country of origin as a source…Country equity and country branding: Problems and prospects (2002)Country equity and country br…Perceived Value: Mediating Role of Perceived Risk (2001)Perceived Value: Mediating Ro…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country (2000)Consumers’ country‐of‐origin …Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions (1998)Impact of Country-of-Origin D…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …A Meta-Analysis of Country-of-Origin Effects (1995)A Meta-Analysis of Country-of…Countries and their products: A cognitive structure perspective (1993)Countries and their products:…Managing Brand Equity (1991)Managing Brand EquityConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Social Theory and Social Structure (1958)Culture's Consequences: International Differences in Work-Related Values. (1983)The Effect of National Culture on the Choice of Entry Mode (1988)Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? (2005)Convenience samples of college students and research reproducibility (2013)Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective (2015)Possessions and the Extended Self (1988)The case for motivated reasoning. (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Customer repurchase intention (2003)Brands and Branding: Research Findings and Future Priorities (2006)A Framework for Conceptual Contributions in Marketing (2011)Country-of-Origin Effects on Product Evaluations (1982)Global Strategy and Multinationals' Entry Mode Choice (1992)Branding the nation: What is being branded? (2005)The influence of country image structure on consumer evaluations of foreign products (2005)A model of customer-based brand equity and its application to multiple destinations (2008)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object (1963)Measuring Service Quality: A Reexamination and Extension (1992)A review and meta-analysis of country-of-origin research (1999)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)How perceived brand globalness creates brand value (2002)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)On the Evaluation of Structural Equation Models (1988)Examining the role of advertising and sales promotions in brand equity creation (2011)The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity (2013)Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention (2019)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The concept of perceived value: a systematic review of the research (2007)Perceived value: a critical examination of definitions, concepts and measures for the service industry (2011)Consumer resistance to innovation—a behavioral reasoning perspective (2014)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1991Managing Brand Equity7,170 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
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  • 2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China447 cited
  • 2001Perceived Value: Mediating Role of Perceived Risk431 cited
  • 2006Private label brand image: its relationship with store image and national brand254 cited
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  • 2000Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country229 cited
  • 1998Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions

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210 cited
  • 2002Country of origin as a source of competitive advantage145 cited
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