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Quantifying the target market for advertisers
16 references·8 citing·40 second hop
Quantifying the target market for advertisers (2021)Quantifying the target market for adverti…Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation (2019)Moderating effects of prior b…How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood (2014)How Childhood Advertising Exp…Elevating marketing: marketing is dead! Long live marketing! (2013)Elevating marketing: marketin…The Evolution of Brand Preferences: Evidence from Consumer Migration (2012)The Evolution of Brand Prefer…The Long-Term Effect of Marketing Strategy on Brand Sales (2010)The Long-Term Effect of Marke…The Targeting of Advertising (2005)The Targeting of AdvertisingUnderstanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Brand Advertising As Creative Publicity (2002)Brand Advertising As Creative…Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)Patterns of Buyer Behavior: R…A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising (1995)A Summary of Fifty-Five In-Ma…Truth in Concentration in the Land of (80/20) Laws (1993)Truth in Concentration in the…Double Jeopardy Revisited (1990)Double Jeopardy RevisitedA Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products (1990)A Cross-Category Analysis of …Repeat-Buying: Facts, Theory and Applications. (1989)Repeat-Buying: Facts, Theory …THE PARETO PRINCIPLE: ITS USE AND ABUSE (1987)THE PARETO PRINCIPLE: ITS USE…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…The influence of television content on advertisement: a neurophysiological study (2024)The influence of television c…Immersive Advertising—A Review and Research Agenda (2024)Immersive Advertising—A Revie…Generational advertising: literature review and practitioner insights on key pitfalls and implications (2024)Generational advertising: lit…Where is the brand growth potential? An examination of buyer groups (2023)Where is the brand growth pot…When Brands Go Dark: A Replication and Extension (2023)When Brands Go Dark: A Replic…Valuing the contribution of ultra‐light buyers (2023)Valuing the contribution of u…The Double Jeopardy in high street footfall (2023)The Double Jeopardy in high s…Reaching Voters on Social Media: Planning Political Advertising on Snapchat (2023)Reaching Voters on Social Med…The Problem of Social Cost (1960)Evolving to a New Dominant Logic for Marketing (2003)The Practice of Management (2012)A systems perspective on markets – Toward a research agenda (2017)The Digital Entrepreneurial Ecosystem (2017)Networks, ecosystems, fields, market systems? 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(2016)Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition (2017)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Measuring and managing brand loyalty (2001)A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics (2007)Anti-branding on the internet (2008)Advertising as Information (1974)A Model of Sales. (1980)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Critical success factors of supply chain management: a literature survey and Pareto analysis (2015)An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research (2022)Stock Market Prediction Using Microblogging Sentiment Analysis and Machine Learning (2022)Do Customer Loyalty Programs Really Work (1997)Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)An empirical comparison of published replication research in accounting, economics, finance, management, and marketing (1996)Product Innovations, Advertising, and Stock Returns (2009)Advertising in social media: a review of empirical evidence (2015)
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References

  • 1990Double Jeopardy Revisited609 cited
  • 2005The Targeting of Advertising522 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 2012The Evolution of Brand Preferences: Evidence from Consumer Migration381 cited
  • 2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited
  • 1995Patterns of Buyer Behavior: Regularities, Models, and Extensions271 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 1987THE PARETO PRINCIPLE: ITS USE AND ABUSE239 cited
  • 2013Elevating marketing: marketing is dead! Long live marketing!192 cited
  • 2002Brand Advertising As Creative Publicity162 cited
  • 1995A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising148 cited
  • 2014How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood143 cited
  • 1990A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products143 cited
  • 2019Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

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95 cited
  • 1993Truth in Concentration in the Land of (80/20) Laws84 cited
  • Cited by

    • 2024Immersive Advertising—A Review and Research Agenda23 cited
    • 2023Where is the brand growth potential? An examination of buyer groups20 cited
    • 2023Reaching Voters on Social Media: Planning Political Advertising on Snapchat17 cited
    • 2024Generational advertising: literature review and practitioner insights on key pitfalls and implications15 cited
    • 2024The influence of television content on advertisement: a neurophysiological study9 cited
    • 2023Valuing the contribution of ultra‐light buyers9 cited
    • 2023When Brands Go Dark: A Replication and Extension8 cited
    • 2023The Double Jeopardy in high street footfall7 cited