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The Future of Marketing Analytics and Public Policy

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References

2019The future of social media in marketing1,892 cited
2016Marketing Analytics for Data-Rich Environments1,255 cited
2019The future of technology and marketing: a multidisciplinary perspective630 cited
2017The Role of Big Data and Predictive Analytics in Retailing516 cited
2019The future of in-store technology460 cited
2018Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages331 cited
2021Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping66 cited
2020Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing59 cited
2021Big Data, Marketing Analytics, and Public Policy: Implications for Health Care23 cited
2021Power and the Tweet: How Viral Messaging Conveys Political Advantage17 cited

Cited by

2023Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework18 cited
2022Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India12 cited
2023Into the Woods: Making a Difference via Marketing and Public Policy Research8 cited

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