SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México
16 references·0 citing·43 second hop
La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México (2021)La autenticidad de la marca, su efecto en…Testing measurement invariance of composites using partial least squares (2016)Testing measurement invarianc…Consistent and asymptotically normal PLS estimators for linear structural equations (2014)Consistent and asymptotically…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Measuring consumer-based brand authenticity (2013)Measuring consumer-based bran…A Primer on Partial Least Squares Structural Equation Modeling (2013)A Primer on Partial Least Squ…Supply chain risks: a review and typology (2009)Supply chain risks: a review …Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…Crafting Brand Authenticity: The Case of Luxury Wines* (2005)Crafting Brand Authenticity: …Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Fit indices in covariance str…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods (2016)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Collected Papers of Charles Sanders Peirce (1935)The Past is a Foreign Country (1986)The Work of Art in the Age of Mechanical Reproduction (2007)The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2009)Brand authenticity: An integrative framework and measurement scale (2014)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Partial Least Squares Structural Equation Modeling (2021)Improving PLS-SEM use for business marketing research (2023)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)An updated and expanded assessment of PLS-SEM in information systems research (2017)Partial Least Squares Structural Equation Modeling (2017)Partial least squares structural equation modeling in HRM research (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Coefficient Alpha and the Internal Structure of Tests (1951)Structural equation modeling in practice: A review and recommended two-step approach. (1988)PLS-SEM: Indeed a Silver Bullet (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.12,297 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2016Testing measurement invariance of composites using partial least squares3,204 cited
  • 2013A Primer on Partial Least Squares Structural Equation Modeling2,941 cited
  • 2014Consistent and asymptotically normal PLS estimators for linear structural equations1,208 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 2005Crafting Brand Authenticity: The Case of Luxury Wines*876 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
  • 2009Supply chain risks: a review and typology

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

800 cited
  • 2013Measuring consumer-based brand authenticity780 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
  • Cited by

    No citing works inside the corpus for this window.