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The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis
16 references·0 citing·51 second hop
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References

  • 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace974 cited
  • 2009A new measure of brand personality606 cited
  • 2010CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality535 cited
  • 2006Tourism and hospitality marketing: fantasy, feeling and fun503 cited
  • 2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
  • 2011Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms441 cited
  • 2007Customer based brand equity: evidence from the hotel industry418 cited
  • 2009Branding New York: how a city in crisis was sold to the world368 cited
  • 2022Financial and credit activity: problems of theory and practice252 cited
  • 2020Digitalization of the EU Economies and People at Risk of Poverty or Social Exclusion196 cited
  • 2020Manager competency assessment model in the conditions of industry 4.0189 cited
  • 2021Post-Industrial Tourism as a Driver of Sustainable Development149 cited
  • 2019Marketing and Management of Innovations148 cited

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  • 2018Mechanism of modernization of industrial sphere of industrial enterprise in accordance with requirements of the information economy147 cited
  • 2021The Impact of the Government Policy on the Energy Efficient Gap: The Evidence from Ukraine137 cited
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