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Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis
16 references·0 citing·44 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2002A domain‐specific risk‐attitude scale: measuring risk perceptions and risk behaviors2,935 cited
  • 2005Strategy Research in Emerging Economies: Challenging the Conventional Wisdom*1,842 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands697 cited
  • 1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

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641 cited
  • 2000Consumer-level factors moderating the success of private label brands604 cited
  • 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
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