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The Influence Of Celebrity Endorser Toward Emotional Attachment And Brand Trust That Impact To Purchase Intention
16 references·0 citing·53 second hop
The Influence Of Celebrity Endorser Toward Emotional Attachment And Brand Trust That Impact To Purchase Intention (2021)The Influence Of Celebrity Endorser Towar…Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency (2020)Impact of product characteris…Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Attractiveness, trustworthine…‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)‘You really are a great big s…YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise (2019)YouTube vloggers’ popularity …The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019)The Impact of Celebrity Endor…The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products (2019)The Effects of Consumers’ Per…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018)When Celebrities Count: Power…How smartphone advertising influences consumers' purchase intention (2018)How smartphone advertising in…Consumer emotional brand attachment with social media brands and social media brand equity (2018)Consumer emotional brand atta…Transforming celebrities through social media: the role of authenticity and emotional attachment (2016)Transforming celebrities thro…The roles of brand community and community engagement in building brand trust on social media (2014)The roles of brand community …The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …The equity effect of product endorsement by celebrities (2007)The equity effect of product …Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek (2001)Strategi menaklukkan pasar: m…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Branding athletes: Exploration and conceptualization of athlete brand image (2013)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Self-Reports in Organizational Research: Problems and Prospects (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Celebrity endorsements: a literature review and research agenda (2016)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Social Capital in the Creation of Human Capital (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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The challenges and opportunities of Social Media (2009)Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy (2020)The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications (2021)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Making Democracy Work: Civic Traditions in Modern Italy (1993)Making Democracy Work (1994)Social Capital: Its Origins and Applications in Modern Sociology (1998)You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise (2020)“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)PLS-SEM: Indeed a Silver Bullet (2011)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style (2022)Effective influencer marketing: A social identity perspective (2022)Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice (2017)Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger (2020)FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY (2021)
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References

  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2020‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing608 cited
  • 2018How smartphone advertising influences consumers' purchase intention606 cited
  • 2019YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise556 cited
  • 2014The roles of brand community and community engagement in building brand trust on social media546 cited
  • 2013The influence of brand trust and brand identification on brand evangelism401 cited
  • 2020Attractiveness, trustworthiness and expertise – social influencers’ winning formula?401 cited
  • 2001Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek373 cited
  • 2007The equity effect of product endorsement by celebrities321 cited
  • 2016Transforming celebrities through social media: the role of authenticity and emotional attachment291 cited
  • 2018Consumer emotional brand attachment with social media brands and social media brand equity266 cited
  • 2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective256 cited

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2020
Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency
240 cited
  • 2019The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products197 cited
  • 2018When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements169 cited
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