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Pengaruh Country of Origin, Brand Image dan Brand Awareness terhadap Purchase Intention

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References

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2011The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels72 cited
2013How brand image, country of origin, and self-congruity influence internet users' purchase intention66 cited
2020Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention43 cited
2019Pengaruh Brand Awareness dan Brand Image terhadap Minat Beli Produk Kecantikan Innisfree32 cited
2018PENGARUH COUNTRY OF ORIGIN TERHADAP BRAND IMAGE DAN DAMPAKNYA BAGI KEPUTUSAN PEMBELIAN (Survei Online Pada Konsumen Skin Care Etude House di Indonesia)14 cited

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2023The Influence of Brand Ambassadors and Promotions on Purchase Decisions Through Brand Image as an Intervening Variable in Tokopedia E-Marketplace in East Java

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5 cited

2022Analisis Digital Advertising Terhadap Purchase Intention melalui Brand Awareness Sebagai Variabel Intervening5 cited