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Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making
16 references·1 citing·46 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields38,372 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2003The DeLone and McLean Model of Information Systems Success: A Ten-Year Update11,772 cited
  • 2002Absorptive Capacity: A Review, Reconceptualization, and Extension10,723 cited
  • 1991Organizational Learning: The Contributing Processes and the Literatures8,066 cited
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  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1996Beyond Accuracy: What Data Quality Means to Data Consumers4,663 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 2007Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management1

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3,918 cited
  • 2005A Theoretical Integration of User Satisfaction and Technology Acceptance2,834 cited
  • 2016Big data analytics and firm performance: Effects of dynamic capabilities2,466 cited
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    • 2025Enhancing Marketing Strategies through Big Data-Driven Customer Journey Mapping: An Analysis Using Machine Learning Algorithms15 cited