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Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
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Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model (2021)Measuring Customer Engagement in Social M…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Demystifying customer brand e…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Affective, Continuance, and N…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. 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Understanding the functional building blocks of social media (2011)The sharing economy: Why people participate in collaborative consumption (2015)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding Customer Experience Throughout the Customer Journey (2016)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2002Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences6,899 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited

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  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
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