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Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment
16 references·3 citing·46 second hopsampled
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment (2021)Understanding which cues people use to id…When less is more: the impact of macro and micro social media influencers’ disclosure (2020)When less is more: the impact…The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)The commercialization of soci…More than meets the eye: The functional components underlying influencer marketing (2020)More than meets the eye: The …Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure (2020)Influencer advertising on soc…The effects of the standardized instagram disclosure for micro- and meso-influencers (2019)The effects of the standardiz…Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Disclosing sponsored Instagra…Highly-visual social media and internalizing symptoms in adolescence: The mediating role of body image concerns (2018)Highly-visual social media an…‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2018)‘Instafamous’ – credibility a…Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)Disclosing Instagram Influenc…Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Going Native: Effects of Disc…Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Following Celebrities’ Tweets…Brand communication through digital influencers: Leveraging blogger engagement (2014)Brand communication through d…Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Reconsidering Advertising Lit…When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The development and testing of a pictogram signaling advertising in online videos (2023)The development and testing o…The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior (2022)The Importance of Influencer-…A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok (2022)A Critical Genre Analysis of …The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)A theory of human motivation. (1943)Qualitative research and evaluation methods (1980)Diffusion of Innovations 1 (2019)Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication (2019)The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019)How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)The Strength of Weak Ties (1973)Social Capital in the Creation of Human Capital (1988)Bowling alone: the collapse and revival of American community (2000)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)Communication and Persuasion (1986)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social Influence: Compliance and Conformity (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Advances in Consumer Research (2025)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification (2021)Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising (2021)The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications (2021)The principle of congruity in the prediction of attitude change. (1955)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy (2020)Unreal influence: leveraging AI in influencer marketing (2022)Reference Group Influence on Product and Brand Purchase Decisions (1982)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The art of writing literature review: What do we know and what do we need to know? (2020)“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2020More than meets the eye: The functional components underlying influencer marketing943 cited
  • 2017Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent917 cited
  • 2014Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities759 cited
  • 2020The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers699 cited
  • 2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited
  • 2014Brand communication through digital influencers: Leveraging blogger engagement590 cited
  • 2020When less is more: the impact of macro and micro social media influencers’ disclosure507 cited
  • 2020Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure469 cited
  • 2019The effects of the standardized instagram disclosure for micro- and meso-influencers460 cited
  • 2018‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media455 cited

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  • 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
  • 2019Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising383 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 2018Highly-visual social media and internalizing symptoms in adolescence: The mediating role of body image concerns311 cited
  • Cited by

    • 2022The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior136 cited
    • 2022A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok14 cited
    • 2023The development and testing of a pictogram signaling advertising in online videos14 cited