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The impact of modern communication marketing tools to increase the innovativeness of business
16 references·0 citing·55 second hop
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References

  • 2019Digital transformation: A multidisciplinary reflection and research agenda7,466 cited
  • 2016How does brand innovativeness affect brand loyalty?312 cited
  • 2020Analyzing the impact of the coronavirus crisis on business models273 cited
  • 2017Virtual brand community engagement practices: a refined typology and model230 cited
  • 2010Reputation for Product Innovation: Its Impact on Consumers222 cited
  • 2011Comparing perceptions of marketing communication channels172 cited
  • 2017Leveraging the corporate brand105 cited
  • 2020Digitalization of the Marketing Activities of Enterprises: Case Study83 cited
  • 2016Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy81 cited
  • 2020The impact of European integration processes on the investment potential and institutional maturity of rural communities78 cited
  • 2016The Entreprenurial Perception of SME Business Environment Quality in the Czech Republic73 cited
  • 2019Digital Transformation of Business Models — Best Practice, Enablers, and Roadmap67 cited
  • 2016Flag up! – Flagship products as important drivers of perceived brand innovativeness64 cited
  • 2016Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition58 cited

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  • 2021The sixth generation of knowledge management – the headway of artificial intelligence53 cited
  • 2018Digitales Pricing51 cited
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