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Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity
16 references·9 citing·41 second hop
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2001Packaging communication: attentional effects of product imagery482 cited
  • 2010The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness315 cited
  • 2007Regional brand image and perceived wine quality: the consumer perspective288 cited
  • 2002Impact of the information provided to consumers on their willingness to pay for Champagne: comparison with hedonic scores283 cited
  • 2009Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality208 cited
  • 2007Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors177 cited
  • 1986A Consumer Approach to Branded Wines176 cited
  • 2010

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Region of origin as choice factor: wine knowledge and wine tourism involvement influence
164 cited
  • 2003The Importance of Wine Label Information144 cited
  • 2012Perception of wine quality according to extrinsic cues: The case of Burgundy wine consumers140 cited
  • Cited by

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    • 2024Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda29 cited
    • 2023A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption28 cited
    • 2024A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior18 cited
    • 2022Theorie und Messung in der Psychologie : Eine evolutionäre Perspektive5 cited
    • 2025Neural signatures in wine tourism advertising: images of cellars versus vineyards4 cited
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    • 2023The Impact of Art Therapy on Mental Health and Well-being1 cited
    • 2026Consumer preferences for novel products: eye-tracking and EEG insights into gift-giving vs. self consumption0 cited