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Forecasting Buying Intention Through Artificial Neural Network: An Algorithmic Solution on Direct-to-Consumer Brands
16 references·2 citing·46 second hop
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References

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  • 2018

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Business intelligence and big data in hospitality and tourism: a systematic literature review
438 cited
  • 2003Exploring motivations for consumer Web use and their implications for e‐commerce409 cited
  • Cited by

    • 2022Analysing Green Self-efficacy and Green Altruism of Millennials Customers Toward Green Purchases Through the lens of the Theory of Planned Behaviour17 cited
    • 2023Consumer Adoption of AI-powered Virtual Assistants (AIVA): An Integrated Model Based on the SEM–ANN Approach16 cited