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USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND
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USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND (2021)USING CUSTOMER-BASED BRAND EQUITY MODEL I…Applying consumer-based brand equity in luxury hotel branding (2017)Applying consumer-based brand…Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section (2016)Exploring brand identity, mea…Brand equity in higher education (2011)Brand equity in higher educat…Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…Tertiary Education for the Knowledge Society (2008)Tertiary Education for the Kn…An application of Keller's brand equity model in a B2B context (2008)An application of Keller's br…Brand harmonization in the international higher education market (2007)Brand harmonization in the in…Universities in a competitive global marketplace (2006)Universities in a competitive…Conceptualizing and measuring brand salience (2004)Conceptualizing and measuring…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…A framework for marketing management (2000)A framework for marketing man…‘Building, measuring and managing brand equity’ (1998)‘Building, measuring and mana…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Nurturing Corporate Images (1977)Nurturing Corporate ImagesPrinciples of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Are social media replacing traditional media in terms of brand equity creation? (2012)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)The effect of social media communication on consumer perceptions of brands (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Dimensions of Brand Personality (1997)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Does gamification affect brand engagement and equity? A study in online brand communities (2020)Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Corporate identity and corporate image revisited ‐ A semiotic perspective (2001)Managing Corporate Identity: An Internal Perspective (2005)Do hoteliers need to manage image to retain loyal customers? (2007)Performance consequences of brand equity management: evidence from organizations in the value chain (2003)Brand personality of tourist destinations: An application of self-congruity theory (2010)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Expansion, differentiation, and the persistence of social class inequalities in British higher education (2010)Stratification in Higher Education and Its Relationship with Social Inequality: A Comparative Study of 11 European Countries (2011)Higher Education and Public Good (2013)
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