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Marketing Physical Activity? Exploring the Role of Brand Resonance in Health Promotion
16 references·0 citing·46 second hop
Marketing Physical Activity? Exploring the Role of Brand Resonance in Health Promotion (2021)Marketing Physical Activity? Exploring th…Consumers’ pursuit of material and experiential purchases: A review (2019)Consumers’ pursuit of materia…Brand engagement in self‐concept and consumer engagement in social media: The role of the source (2019)Brand engagement in self‐conc…Is physical activity a part of who I am? A review and meta-analysis of identity, schema and physical activity (2016)Is physical activity a part o…Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Achieving brand loyalty throu…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Predicting and Changing Behavior: The Reasoned Action Approach (2009)Predicting and Changing Behav…Psychometric properties of the exercise identity scale in a university sample (2008)Psychometric properties of th…Antecedents of True Brand Loyalty (2008)Antecedents of True Brand Loy…Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise (2007)Exploring the effect of self-…Identity Change (2006)Identity ChangeA Beginner's Guide to Structural Equation Modeling (2004)A Beginner's Guide to Structu…Understanding brands, branding and brand equity (2003)Understanding brands, brandin…Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Self-determination theory and…A hot/cool-system analysis of delay of gratification: Dynamics of willpower. (1999)A hot/cool-system analysis of…Predicting health behaviour: Research and practice with social cognition models (1996)Predicting health behaviour: …Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. 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(1958)Intrinsic Motivation and Self-Determination in Human Behavior (1985)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)The relative influence of individual, social and physical environment determinants of physical activity (2002)Adaptive capacity and human cognition: The process of individual adaptation to climate change (2005)The influence of academic self-efficacy on academic performance: A systematic review (2015)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Protective Action Decision Model: Theoretical Modifications and Additional Evidence (2011)The theory of planned behaviour: Reactions and reflections (2011)The theory of planned behavior: Frequently asked questions (2020)Structural Equation Modeling: A Second Course (2007)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)
this work references cited by second hop

References

  • 2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.46,804 cited
  • 2004A Beginner's Guide to Structural Equation Modeling6,189 cited
  • 2009Predicting and Changing Behavior: The Reasoned Action Approach5,813 cited
  • 1999A hot/cool-system analysis of delay of gratification: Dynamics of willpower.2,930 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1996Predicting health behaviour: Research and practice with social cognition models554 cited
  • 2006Identity Change381 cited
  • 2011Achieving brand loyalty through sponsorship: the role of fit and self-congruity320 cited
  • 2008Antecedents of True Brand Loyalty309 cited
  • 2003Understanding brands, branding and brand equity275 cited
  • 2019Brand engagement in self‐concept and consumer engagement in social media: The role of the source166 cited
  • 2016Is physical activity a part of who I am? A review and meta-analysis of identity, schema and physical activity155 cited
  • 2019Consumers’ pursuit of material and experiential purchases: A review145 cited

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2007
Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
127 cited
  • 2008Psychometric properties of the exercise identity scale in a university sample126 cited
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