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Construction of an E-Commerce System Based on 5G and Internet of Things Technology
11 references·4 citing·48 second hop
Construction of an E-Commerce System Based on 5G and Internet of Things Technology (2021)Construction of an E-Commerce System Base…Social media in marketing: A review and analysis of the existing literature (2017)Social media in marketing: A …Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…Organizing for Marketing Excellence (2016)Organizing for Marketing Exce…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Integrating Marketing Communi…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…The Chief Marketing Officer Matters! (2015)The Chief Marketing Officer M…Marketing Department Power and Firm Performance (2015)Marketing Department Power an…Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Big Data consumer analytics and the transformation of marketing (2015)Big Data consumer analytics a…The Service Revolution and the Transformation of Marketing Science (2014)The Service Revolution and th…Investigating the impact of digital business ecosystem in enhancing Islamic mobile banking adoption through the TOE framework (2024)Investigating the impact of d…How the digital business ecosystem affects stakeholder satisfaction: its impact on business performance (2024)How the digital business ecos…The Role of Technology in Fostering Innovation and Growth in Start-up Businesses (2023)The Role of Technology in Fos…The Development Relationship between Cross-Border e-Commerce and Internet of Things Technology Coupling in Digital Economy Based on Neural Network Model (2022)The Development Relationship …Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Big data and predictive analytics for supply chain and organizational performance (2016)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Customer experience: fundamental premises and implications for research (2020)The House of Quality (1988)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement (2011)Exploring How Usage-Focused Business Models Enable Circular Economy through Digital Technologies (2018)Transformational shifts through digital servitization (2020)Personalization in personalized marketing: Trends and ways forward (2022)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Washing Away Your Sins? 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References

  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2015Big Data consumer analytics and the transformation of marketing1,377 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2017Social media in marketing: A review and analysis of the existing literature1,126 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 2016Toward a theory of customer engagement marketing1,035 cited
  • 2016Integrating Marketing Communications: New Findings, New Lessons, and New Ideas636 cited
  • 2014The Service Revolution and the Transformation of Marketing Science576 cited
  • 2015The Chief Marketing Officer Matters!432 cited
  • 2016Organizing for Marketing Excellence369 cited
  • 2015Marketing Department Power and Firm Performance277 cited

Cited by

  • 2024How the digital business ecosystem affects stakeholder satisfaction: its impact on business performance36 cited
  • 2024Investigating the impact of digital business ecosystem in enhancing Islamic mobile banking adoption through the TOE framework28 cited
  • 2023The Role of Technology in Fostering Innovation and Growth in Start-up Businesses19 cited

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2022
The Development Relationship between Cross-Border e-Commerce and Internet of Things Technology Coupling in Digital Economy Based on Neural Network Model
3 cited