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How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty
16 references·0 citing·48 second hop
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References

  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 2005Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context1,136 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 2007Customer-based corporate reputation of a service firm: scale development and validation899 cited
  • 1993Mundane Consumption and the Self: A Social‐Identity Perspective727 cited
  • 2011The role of consumer–brand identification in building brand relationships685 cited
  • 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification545 cited
  • 2004Components and Parameters of Corporate Reputation — An Empirical Study545 cited
  • 1964The Development of Brand Loyalty443 cited
  • 2008Investigating antecedents and consequences of brand identification383 cited
  • 2007The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty283 cited
  • 2020The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro278 cited
  • 2017How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?264 cited
  • 2016The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

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234 cited
  • 2019Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty229 cited
  • 2000Psychological Aspects of Corporate Identity, Image and Reputation226 cited
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